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October 10, 2015

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Facebook tests new feature but no ‘dislike’

FACEBOOK began testing a new feature allowing users in Ireland and Spain to express a range of emotions on posts yesterday — but there will be no “dislike” button, the social network said.

Facebook described the new “Reactions” options as an extension of the “like” button, to give people more ways to easily signal how they feel.

Users have for years pressed the world’s leading online social network for a “dislike” button to complement the existing thumbs up one, which allows users to express they “like” a post.

“Not every moment is a good moment, and sometimes you just want a way to express empathy,” posted Facebook co-founder and Chief Executive Mark Zuckerberg. “These are important moments where you need the power to share more than ever, and a ‘Like’ might not be the best way to express yourself.”

During the trial, users in Ireland and Spain will be able to select six emotions, as well as the like button, as they consider how they feel about posts.

The options for the trial are: “love,” “yay,” “wow,” “haha,” “sad,” and “angry,” and are similar to emojis used in text messaging. Each expression comes with a correspondingly themed emoji.

“Reactions gives you new ways to express love, awe, humor and sadness,” Zuckerberg said.

“It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth.”




 

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