Fashion duo anniversary lights up Milan
Source: Agencies |
June 20, 2010, Sunday
|
Print Edition
Print Edition
DESIGNERS such as Italian duo Dolce & Gabbana and Belgian Dirk Bikkembergs are hoping to draw crisis-hit shoppers back by staging fashion events in the most popular squares of Milan.
Male models and celebrities will strut catwalks and red carpets in over 30 shows and dozens of showroom collections during the Milan spring/summer 2011 fashion week, which runs until Tuesday and comes amid timid signs of economic recovery.
Sales of tailored suits, ties and leather shoes dropped 11.3 percent to 8 billion euros (US$9.91 billion) in 2009, one of the worst years ever for Italian menswear, said Sistema Moda Italia, a body representing Italy's clothing and textile industry.
However, wealthy spenders were back in the shops in the first months of the year and should help lift global luxury sales by more than 4 percent in 2010, figures show.
"This edition will be particularly important to assess the pace of recovery, which is certainly under way, but whose vigor has to be strengthened," Mario Boselli, president of Italy's National Chamber of Fashion, said in a statement.
Milan, in competition with cities like London, Paris and New York, will also get an image boost from the anniversaries of Ermenegildao Zegna and Dolce & Gabbana.
The fashion duo celebrate the 20th anniversary of their menswear line with an exhibition at the City Hall.
Male models and celebrities will strut catwalks and red carpets in over 30 shows and dozens of showroom collections during the Milan spring/summer 2011 fashion week, which runs until Tuesday and comes amid timid signs of economic recovery.
Sales of tailored suits, ties and leather shoes dropped 11.3 percent to 8 billion euros (US$9.91 billion) in 2009, one of the worst years ever for Italian menswear, said Sistema Moda Italia, a body representing Italy's clothing and textile industry.
However, wealthy spenders were back in the shops in the first months of the year and should help lift global luxury sales by more than 4 percent in 2010, figures show.
"This edition will be particularly important to assess the pace of recovery, which is certainly under way, but whose vigor has to be strengthened," Mario Boselli, president of Italy's National Chamber of Fashion, said in a statement.
Milan, in competition with cities like London, Paris and New York, will also get an image boost from the anniversaries of Ermenegildao Zegna and Dolce & Gabbana.
The fashion duo celebrate the 20th anniversary of their menswear line with an exhibition at the City Hall.
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