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September 9, 2010

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Fashion event gets big crowd of celebs

AS if a general strike wasn't enough to snarl Paris traffic, a hoard of fashionistas brought it to a crawl as they turned out for the City of Light's edition of Fashion's Night Out, a Champagne-drenched nocturnal shopping extravaganza.

Paris' luxury "triangle d'or" - the Avenues Montaigne and Georges V and Rue Francois Premier - shed its image of hushed, tasteful shopping on Tuesday as celebrities, most of them designers or French starlets, added a shot of glamor to the event.

Luxury retailers including Chanel, Louis Vuitton and Valentino threw open their doors well past their regular hours and into the balmy night.

The brainchild of Vogue editor-in-chief Anna Wintour, Fashion's Night Out was launched last year as an antidote to the recession. This year, it's slated to take place in New York, London, Milan and other cities.

In Paris, thousands shrugged off a nationwide strike that saw major demonstrations in France's cities, where the number of buses and Metros was slashed to the barest of minimums. Still, the city's fashion crowd turned out in force, streaming up and down Avenue Montaigne and hitting one heavy-hitting luxury label after another. They drank Champagne as they went.

"If you're going to drink like that at each store, we're going to have to carry you home," one reveler hissed to her tipsy companion.

At the Chloe boutique, visitors swarmed a makeshift studio to get their 3-D portraits taken, while at Ralph Lauren, the less self-conscious ones shimmied to the Prohibition-era tunes of a jazz band.Headhunter Catherine Euvrard admired the mix of people.

"I love to see these grand dames who are richer than God but don't have particularly good style with all the young, hip people, most of whom couldn't dream of buying anything in a place like this," Euvrard said.




 

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