Festival to celebrate blue jeans
Print Edition
TOURISM officials are planning a three-day festival in Reno, Nevada, next fall to celebrate and promote the city as the birthplace of what became modern blue jeans.
Reno tailor Jacob Davis created riveted denim jeans in 1871 in a downtown shop.
Two years later, he and Levi Strauss & Co patented the pants with the rivets to the corners and pockets that made them the sturdy favorites of miners, loggers and cowboys who helped tame the West in the United States.
The “Blue Genes Jam” next October 2-4 will celebrate the iconic trousers’ impact on popular culture with concerts, fashion shows, a retail marketplace and a mini-festival of films that were milestones in the history of blue jeans, such as James Dean’s “Rebel Without a Cause,” officials announced on Wednesday.
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