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December 28, 2012

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Forbes: Portman, Stewart the most bankable stars

ACTRESSES Natalie Portman and Kristen Stewart are Hollywood's most bankable stars and provide studios with the highest average returns for their films, according to Forbes.com.

Academy award winner Portman topped the list of best actors for the buck, providing about US$42.70 for every dollar she earns.

"Black Swan," for which she won her best actress Oscar, was produced for an estimated US$13 million and earned US$329 million in global box office sales.

"We estimate that for every dollar Portman is paid by the studios, she returns US$42.70. Compare that to Eddie Murphy, our most overpaid star, who returns US$2.30 for every dollar he gets paid," Forbes.com said.

"Twilight" star Stewart was second, bringing in US$40.60. She also topped the Forbes list of highest-earning actresses with an estimated US$34.5 million in salary in 2012.

"Stewart was able to earn a ton over the last three years and offer a healthy return thanks to 'Twilight,'" according to Forbes.com. "Even though she was paid US$25 million to star in the last two films, she was clearly worth the money."

Forbes.com analyzed salaries, estimated box office grosses from the actor's last three films over the previous three years to calculate the studio's return on investment.

Stewart's two co-stars in the "Twilight" films were also good investments. Robert Pattinson came in fourth with a return of US$31.70 and Taylor Lautner was No. 6, making US$29.50 for every dollar paid.


 

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