France restaurants to get 'quality' label
WORRIED by the declining standards of France's famed restaurants, top chefs, including Alain Ducasse and Joel Robuchon, yesterday launched a new label for establishments that prepare their own food and give diners a proper welcome.
The "quality restaurant" label will be granted to eateries in any price range that meet the standards set by the College Culinaire de France, a 15-member industry group founded by the country's leading chefs.
"Of the 150,000 French restaurants, three quarters of them do only industrial cooking. The others fight to cook using fresh products and those are the ones we are looking to," said Ducasse, who operates restaurants in eight countries, including three-starred eateries at the Plaza Athenee hotel in Paris and the Dorchester in London.
Ducasse said the label would be granted to restaurants that provide information on the origins of their products, prepare their own food and offer a warm welcome. "These days, the average person has no idea what they are in for when they open the door to a restaurant," Ducasse said, noting that recognized establishments would need to have an in-house chef and not "someone who reheats a frozen bag."
The "quality restaurant" label will be granted to eateries in any price range that meet the standards set by the College Culinaire de France, a 15-member industry group founded by the country's leading chefs.
"Of the 150,000 French restaurants, three quarters of them do only industrial cooking. The others fight to cook using fresh products and those are the ones we are looking to," said Ducasse, who operates restaurants in eight countries, including three-starred eateries at the Plaza Athenee hotel in Paris and the Dorchester in London.
Ducasse said the label would be granted to restaurants that provide information on the origins of their products, prepare their own food and offer a warm welcome. "These days, the average person has no idea what they are in for when they open the door to a restaurant," Ducasse said, noting that recognized establishments would need to have an in-house chef and not "someone who reheats a frozen bag."
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