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Wan LixinOpinion deputy editor of Shanghai Daily
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Free Thailand trips for blogging couples
Source: Agencies |
September 2, 2009, Wednesday
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Print Edition
Print Edition
THAILAND is giving away free trips to lucky couples who don't mind sitting in front of a computer while on vacation.
The Tourism Authority of Thailand launched a new campaign yesterday offering five couples fully paid trips to the country's most popular cities and beaches. In return, they will be asked to blog, chat and tweet about their holiday in a bid to win a grand prize of US$10,000, a BlackBerry and a video camera.
Applicants should be "good storytellers" and must know how to navigate YouTube, Twitter, Facebook and Flickr, the tourist body said on the contest's newly launched Website www.utlimatethailandexplorer.com where one-minute video auditions can be submitted until October 15.
Thailand's tourism industry is facing its worst crisis in years, with foreign arrivals down 15 percent so far this year because of political upheaval and the global recession.
Tourism officials say they were inspired by Australia's recent highly publicized campaign dubbed the "Best Job in the World." The contest to serve as the caretaker on a tropical Australian island for six months, while promoting the destination on a blog, drew 35,000 applicants and worldwide media attention.
"We got the idea from Australia," said official Phanom Kaributra, who is coordinating the contest.
"We think it's a good way to use social networking to promote Thailand."
A panel of tourism officials will select 25 semifinalists and the winning five couples - and grand prize winner - will be chosen by online voting.
Each of the couples will be sent early next year on a six-day trip to different destinations: the capital Bangkok, beach resorts Phuket, Samui and Pattaya, and the northern city of Chiang Mai.
The Tourism Authority of Thailand launched a new campaign yesterday offering five couples fully paid trips to the country's most popular cities and beaches. In return, they will be asked to blog, chat and tweet about their holiday in a bid to win a grand prize of US$10,000, a BlackBerry and a video camera.
Applicants should be "good storytellers" and must know how to navigate YouTube, Twitter, Facebook and Flickr, the tourist body said on the contest's newly launched Website www.utlimatethailandexplorer.com where one-minute video auditions can be submitted until October 15.
Thailand's tourism industry is facing its worst crisis in years, with foreign arrivals down 15 percent so far this year because of political upheaval and the global recession.
Tourism officials say they were inspired by Australia's recent highly publicized campaign dubbed the "Best Job in the World." The contest to serve as the caretaker on a tropical Australian island for six months, while promoting the destination on a blog, drew 35,000 applicants and worldwide media attention.
"We got the idea from Australia," said official Phanom Kaributra, who is coordinating the contest.
"We think it's a good way to use social networking to promote Thailand."
A panel of tourism officials will select 25 semifinalists and the winning five couples - and grand prize winner - will be chosen by online voting.
Each of the couples will be sent early next year on a six-day trip to different destinations: the capital Bangkok, beach resorts Phuket, Samui and Pattaya, and the northern city of Chiang Mai.
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