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November 26, 2012

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'Gangnam' tops Bieber on YouTube

SOUTH Korean rap star Psy's music video "Gangnam Style" has become the most watched item ever posted to YouTube with more than 800 million views, edging past Canadian teen star Justin Bieber's two-year-old video for his song "Baby."

The milestone is the latest pop culture victory for Psy, 34, a portly rap singer known for his slicked-back hair and comic dance style who has become one of the most unlikely global stars of 2012.

Psy succeeded with a video that generated countless parodies and became a media sensation. He gained more fame outside his native country than the more polished singers in South Korea's so-called K-Pop style who have sought to win international audiences.

"Gangnam Style" was first posted to YouTube in July.

In his "Gangnam Style" video the outlandishly dressed, sunglass-wearing Psy raps in Korean and dances in the style of an upper-crust person riding an invisible horse.

The song is named after the affluent Gangnam District of Seoul and it mocks the rampant consumerism of that suburb.

The official YouTube view count for Gangnam Style represents only the figure for the original video posted to the site, but copycat versions and parodies have been posted to the site and elsewhere on the Web.

Counting all the parodies, "Gangnam Style" and its related videos have more than 2.2 billion views.




 

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