Germany's top tabloid is free for all
Source: Agencies |
June 24, 2012, Sunday
|
Print Edition
Print Edition
GERMANY'S best-selling newspaper was given away free to almost all of the country's 41 million households yesterday in a controversial celebration of the daily's 60th anniversary that set a world record for largest circulation.
Bild newspaper - a tabloid-style daily both feared and respected for its massive influence in Germany but also known for its hard-hitting campaigns and photos of nude women - sent 41 million copies to all but 200,000 postal addresses of people who expressly requested not to receive yesterday's newspaper.
"Free Bild for everyone!" wrote the daily in two-inch high letters on page one above an open letter from editor-in-chief Kai Dieckmann. "Bild is celebrating its 60th birthday today. And this newspaper is a birthday present for you," he wrote.
Bild said Guinness World Records in Germany has certified the print run as "the largest circulation for the free special edition of a newspaper." It normally costs 70 cents per issue.
Bild newspaper - a tabloid-style daily both feared and respected for its massive influence in Germany but also known for its hard-hitting campaigns and photos of nude women - sent 41 million copies to all but 200,000 postal addresses of people who expressly requested not to receive yesterday's newspaper.
"Free Bild for everyone!" wrote the daily in two-inch high letters on page one above an open letter from editor-in-chief Kai Dieckmann. "Bild is celebrating its 60th birthday today. And this newspaper is a birthday present for you," he wrote.
Bild said Guinness World Records in Germany has certified the print run as "the largest circulation for the free special edition of a newspaper." It normally costs 70 cents per issue.
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