Google in real-time initiative
Source: Agencies |
August 28, 2010, Saturday
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Print Edition
Print Edition
GOOGLE Inc yesterday launched a website for users who want to sift through news, comments and other information on the Internet in real time, letting them follow conversations on social network hubs such as Facebook and Twitter in one place.
The move expands the Internet search leader's efforts to compete with Microsoft Corp's Bing in letting web surfers track up-to-the-minute comments and postings and could also be a useful tool for organizations tracking public opinion on everything from a movie to a new product.
Google's effort underscores the importance of real-time data on social media, in an increasingly competitive Internet search arena which it dominates. In October, Microsoft also announced partnerships with Twitter and Facebook to provide real-time search results.
A link on search results also lets users track conversations on the Internet -- back-and-forth comments about a particular topic -- in real time, and another click lets users choose to monitor discussions from a specific geographic location in English, Japanese, Russian or Spanish.
"It's a great way to find out what people are saying about something right now," product manager Dylan Casey said. "Real time search is a core feature of Google search."
The move expands the Internet search leader's efforts to compete with Microsoft Corp's Bing in letting web surfers track up-to-the-minute comments and postings and could also be a useful tool for organizations tracking public opinion on everything from a movie to a new product.
Google's effort underscores the importance of real-time data on social media, in an increasingly competitive Internet search arena which it dominates. In October, Microsoft also announced partnerships with Twitter and Facebook to provide real-time search results.
A link on search results also lets users track conversations on the Internet -- back-and-forth comments about a particular topic -- in real time, and another click lets users choose to monitor discussions from a specific geographic location in English, Japanese, Russian or Spanish.
"It's a great way to find out what people are saying about something right now," product manager Dylan Casey said. "Real time search is a core feature of Google search."
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