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Green light given for prime-time eco pushes
Source: Agencies |
November 12, 2009, Thursday
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Print Edition
Print Edition
UNITED States television network NBC will begin spreading pro-environmental messages across five of its prime-time entertainment programs.
"30 Rock," with former Vice President Al Gore in a cameo role, leads the way. Environmental themes have also been added to the scripts of "The Biggest Loser," "The Office," "Heroes" and "Community."
NBC Universal's three-year "green" campaign has largely focused on off-camera issues like making company facilities more eco-friendly.
News and information programs have also been enlisted to do stories on environmental issues, but except for one "30 Rock" episode two years ago, the campaign hasn't touched the prime-time lineup.
This year on "30 Rock," corporate boss Jack Donaghy tells the late-night show's staff it has to cut its carbon footprint by 5 percent, and puts Kenneth the Page in charge of getting it done.
"It's something that is relatable and is something that a lot of people are doing," said Jack McBrayer, the actor who portrays Kenneth.
Backstage, the show has done its part by removing water bottles in favor of water filters and using chemical-free cleaning products.
The show rented hybrid vehicles to transport actors and crew members, said Beth Colleton, vice president of the "Green is Universal" campaign.
In the comedy "Community," the college is renamed "Environdale." Students think they're hiring band Green Day for a gig, and instead get the Celtic combo Greene Daeye.
Dwight in "The Office" takes the role of "Recyclops" in that comedy. "Heroes" features cast members filling a truck with recyclables and talking about the importance of giving back to the Earth.
Trainers on "The Biggest Loser" will instruct their clients to buy organic produce and bring their own mugs to the coffee shop.
Colleton said there was no attempt to be heavy-handed and interfere with creativity.
"30 Rock," with former Vice President Al Gore in a cameo role, leads the way. Environmental themes have also been added to the scripts of "The Biggest Loser," "The Office," "Heroes" and "Community."
NBC Universal's three-year "green" campaign has largely focused on off-camera issues like making company facilities more eco-friendly.
News and information programs have also been enlisted to do stories on environmental issues, but except for one "30 Rock" episode two years ago, the campaign hasn't touched the prime-time lineup.
This year on "30 Rock," corporate boss Jack Donaghy tells the late-night show's staff it has to cut its carbon footprint by 5 percent, and puts Kenneth the Page in charge of getting it done.
"It's something that is relatable and is something that a lot of people are doing," said Jack McBrayer, the actor who portrays Kenneth.
Backstage, the show has done its part by removing water bottles in favor of water filters and using chemical-free cleaning products.
The show rented hybrid vehicles to transport actors and crew members, said Beth Colleton, vice president of the "Green is Universal" campaign.
In the comedy "Community," the college is renamed "Environdale." Students think they're hiring band Green Day for a gig, and instead get the Celtic combo Greene Daeye.
Dwight in "The Office" takes the role of "Recyclops" in that comedy. "Heroes" features cast members filling a truck with recyclables and talking about the importance of giving back to the Earth.
Trainers on "The Biggest Loser" will instruct their clients to buy organic produce and bring their own mugs to the coffee shop.
Colleton said there was no attempt to be heavy-handed and interfere with creativity.
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