鈥楪reenery鈥 is the color of choice for 2017
Print Edition
AMID social, political and environmental tumult around the world, the Pantone Color Institute yesterday picked fresh and zesty “greenery” as the color of the year for 2017.
The vibrant green with yellow undertones is an answer, of sorts, to a bruising 2016, signaling a yearning to rejuvenate, and to reconnect to both nature and something larger than oneself, said Laurie Pressman, the institute’s vice president.
“It’s a realization for many people,” she said. “This country is politically divided, and we see that around the world. It’s not just us. There’s a real division in terms of globalization and this desire to pull back from globalization. It’s Brexit. It’s what we just saw in Italy.”
The experts at the institute, which advises a variety of industries on the use of color from fashion and home design to packaging and product development, have been choosing a color of the year since 1999.
The team at Pantone, based in Carlstadt, New Jersey, scouts trends through the year in media, on runways and at trade shows around the world.
The color “greenery,” similar to chartreuse, is well represented in the first buds and grass blades of new spring, but it also plays out in history at times of major cultural shifts, including the suffrage movement and flapper era of the 1920s and the war and racial justice protest movements and psychedelia of the 60s and 70s.
“It’s been there during times of bold change, when people are exploring,” Pressman said.
The hue is in contrast to the soft, serenity-inducing dual choices of “rose quartz” and “serenity” blue as the colors of the year for 2016.
In addition to the emerging recycle-and-share economies, we have green rooftops, green spaces and indoor vertical farming, Pressman said. In home decor, there’s a trend to connect with the elements outside through open spaces and vast windows, and a desire to bring nature inside through forestry murals and living moss walls.
On the industrial side, both Skoda and Mercedes showed bright green cars for 2017. For the kitchen, Pantone spotted its shade in appliances, including a Keurig coffee maker, and in cookware.
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