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Harvard nets number one spot
Source: Agencies |
September 1, 2011, Thursday
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HARVARD has regained its top spot on a list of most talked-about US universities on the Internet, according to a survey released this week.
Harvard beat stiff competition from runners-up Northwestern University and the University of California, Berkeley, based on the number of mentions it receives on the web, according to the Global Language Monitor, which tracks usage of words and phrases on blogs, social media and the top 75,000 print and electronic media sites.
The resulting rankings are used by education institutions to track their reputation among students, according to Paul Payack, who heads Global Language Monitor.
Harvard last topped the list of Internet media buzz in 2008, but has struggled to regain the position after suffering an endowment crisis in the recent recession.
"We think Harvard went through a difficult period," said Payack. "But (university president) Dean Drew Faust seems to have righted the ship. She brought back some adult supervision."
Harvard's increasing mention on the web was also spurred by last year's film "The Social Network." Payack said the film had a major impact, and, he added: "The President of the United States having attended the Harvard law school definitely helps."
Payack touts his list as an alternative to the widely-watched US News & World Report college rankings, which are based on data collected from educational institutions in an annual survey.
One trend to emerge from the Global Language Monitor list was the growing influence of public institutions rather than private schools – almost half the top 30 are public.
Harvard beat stiff competition from runners-up Northwestern University and the University of California, Berkeley, based on the number of mentions it receives on the web, according to the Global Language Monitor, which tracks usage of words and phrases on blogs, social media and the top 75,000 print and electronic media sites.
The resulting rankings are used by education institutions to track their reputation among students, according to Paul Payack, who heads Global Language Monitor.
Harvard last topped the list of Internet media buzz in 2008, but has struggled to regain the position after suffering an endowment crisis in the recent recession.
"We think Harvard went through a difficult period," said Payack. "But (university president) Dean Drew Faust seems to have righted the ship. She brought back some adult supervision."
Harvard's increasing mention on the web was also spurred by last year's film "The Social Network." Payack said the film had a major impact, and, he added: "The President of the United States having attended the Harvard law school definitely helps."
Payack touts his list as an alternative to the widely-watched US News & World Report college rankings, which are based on data collected from educational institutions in an annual survey.
One trend to emerge from the Global Language Monitor list was the growing influence of public institutions rather than private schools – almost half the top 30 are public.
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