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'Hobbit' keeps box office title from Cruise
Source: Agencies |
December 25, 2012, Tuesday
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THE dwarfs and elves of "The Hobbit" overpowered Tom Cruise to take the box office title for a second time, grabbing US$37.6 million in US and Canadian ticket sales as a crowd of new films fought for pre-holiday audiences.
Cruise's crime drama "Jack Reacher," a film about a fatal sniper attack, landed in second place with US$15.6 million. In third place, the adult comedy "This is 40" pulled in US$12 million, according to studio estimates compiled by Reuters.
Domestic ticket sales for "The Hobbit: An Unexpected Journey" fell by about 57 percent during the film's second weekend. Movie receipts typically drop 40 percent to 60 percent each week.
In international markets, "Hobbit" sales reached US$284 million and brought the movie's global take to US$434 million, distributor Warner Bros. said.
"The Hobbit" is the first of three movies based on the classic J.R.R. Tolkien novel set in the fantasy world of Middle Earth. The films, produced by MGM and Warner Bros' New Line Cinema, are prequels to the blockbuster "Lord of the Rings" franchise.
Producers of "The Hobbit" and other films hope to enjoy a boost this week around the Christmas and New Year's holidays. They face competition from Quentin Tarantino's Western "Django Unchained," musical "Les Miserables" and comedy "Parental Guidance."
Sales over the coming days are expected to push 2012 to a domestic box office record. The year is on track to finish with US$10.8 billion worth of ticket sales in the North American (US and Canadian) market, according to a projection from box office tracker Hollywood.com. The current record is US$10.6 billion, set in 2009.
Cruise's crime drama "Jack Reacher," a film about a fatal sniper attack, landed in second place with US$15.6 million. In third place, the adult comedy "This is 40" pulled in US$12 million, according to studio estimates compiled by Reuters.
Domestic ticket sales for "The Hobbit: An Unexpected Journey" fell by about 57 percent during the film's second weekend. Movie receipts typically drop 40 percent to 60 percent each week.
In international markets, "Hobbit" sales reached US$284 million and brought the movie's global take to US$434 million, distributor Warner Bros. said.
"The Hobbit" is the first of three movies based on the classic J.R.R. Tolkien novel set in the fantasy world of Middle Earth. The films, produced by MGM and Warner Bros' New Line Cinema, are prequels to the blockbuster "Lord of the Rings" franchise.
Producers of "The Hobbit" and other films hope to enjoy a boost this week around the Christmas and New Year's holidays. They face competition from Quentin Tarantino's Western "Django Unchained," musical "Les Miserables" and comedy "Parental Guidance."
Sales over the coming days are expected to push 2012 to a domestic box office record. The year is on track to finish with US$10.8 billion worth of ticket sales in the North American (US and Canadian) market, according to a projection from box office tracker Hollywood.com. The current record is US$10.6 billion, set in 2009.
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