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October 16, 2009

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Holocaust museum proves hit

THE memorial museum at Auschwitz, Poland, has launched a Facebook page, hoping that the popular social networking site will help it reach young people globally and engage them in discussions about the Nazi death camp and the Holocaust.

The site, which opened this week, already has more than 1,800 "fans" who have subscribed, with the number growing by the hour - about 500 signed up yesterday morning alone.

Many have left messages in English, Hebrew and Polish, the majority expressing the sentiment: "Never again."

"This is a kind of an experiment on our side," memorial spokesman Pawel Sawicki said yesterday.

"Facebook is the tool that young people are using to communicate, so if we want to reach them, we should be using their tool."

The museum launched a Polish-language page on YouTube at the end of 2008 and an English-language page two months ago. About 22,000 people have viewed the films so far.

The Auschwitz memorial is not the first Holocaust-related organization to venture onto Facebook.

The Simon Wiesenthal Center counts more than 2,000 "fans" on its site and has also used Twitter.

There is an unofficial Facebook page dedicated to Israel's Yad Vashem Holocaust Memorial, which says it plans to launch an official page in coming weeks.

Facebook, which turned five this year, counts more than 175 million users worldwide.

The Anne Frank Memorial has a YouTube channel, as does Yad Vashem, which offers information in English, Hebrew, Spanish and Arabic.

"Everyone's using the Internet and trying their best to reach out to as many people as possible, and obviously one of the best ways of reaching young people is through the modern use of technology," said the Wiesenthal Center's Efraim Zuroff in a telephone interview from Jerusalem.

Though the Internet is also rife with far-right sites that attempt to distort or deny the Holocaust, Zuroff said that was no reason for others to dismiss using the Web.

"The vehicle depends on the content," he said. "If the content is helpful, if the content is educational, there's no reason not to use the vehicle.

There are also already scores of Facebook groups dedicated to Auschwitz started by individuals, but the Auschwitz page - found by searching the site with the keywords "Auschwitz Memorial" - gives the opportunity for people to comment and participate in discussions moderated by the memorial's staff.

So far, the site had seen no postings by Holocaust deniers, Sawicki said.


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