Related News
Jackson heads list of celebrities with good buzz
Source: Agencies |
December 15, 2009, Tuesday
|
Print Edition
Print Edition
DEATH can do wonders for a star's image, with a survey of online sites showing singer Michael Jackson and actor Patrick Swayze were among the celebrities that generated the most positive comments this year.
United States-based marketing firm Zeta Interactive scanned comments on more than 100 million blogs and Websites to determine which celebrities received the best, and worst, "buzz" in 2009 to produce a snapshot of public opinion.
Jackson, who died in June from an overdose of powerful medications, was ranked the best buzzed celebrity of 2009, followed by talk show host Oprah Winfrey, country music singer Taylor Swift and Swayze.
On the other end of the scale, golfer Tiger Woods' admissions of infidelity garnered him a place on the list of this year's worst buzzed celebrities. He was third on the positive list before the scandal broke.
Singer Chris Brown, who was convicted of beating his now ex-girlfriend, singer Rihanna, took top prize for the worst buzz.
"This year illustrates the true power that social media holds over the fate of a celebrity's brand image, and both the Tiger Woods story and the death of Michael Jackson are evidence of this," Al Diguido, CEO of Zeta Interactive, said.
"With Tiger Woods' catastrophic fall from grace, we saw his reputation drop from 91 percent positive - higher than any other athlete in the world at that time - to only 47 percent positive in a two week span," he added.
"On the other hand, after the outpouring of emotion that followed Michael Jackson's death, we saw a celebrity - once recognized for all the wrong reasons - turn into an online sensation."
United States-based marketing firm Zeta Interactive scanned comments on more than 100 million blogs and Websites to determine which celebrities received the best, and worst, "buzz" in 2009 to produce a snapshot of public opinion.
Jackson, who died in June from an overdose of powerful medications, was ranked the best buzzed celebrity of 2009, followed by talk show host Oprah Winfrey, country music singer Taylor Swift and Swayze.
On the other end of the scale, golfer Tiger Woods' admissions of infidelity garnered him a place on the list of this year's worst buzzed celebrities. He was third on the positive list before the scandal broke.
Singer Chris Brown, who was convicted of beating his now ex-girlfriend, singer Rihanna, took top prize for the worst buzz.
"This year illustrates the true power that social media holds over the fate of a celebrity's brand image, and both the Tiger Woods story and the death of Michael Jackson are evidence of this," Al Diguido, CEO of Zeta Interactive, said.
"With Tiger Woods' catastrophic fall from grace, we saw his reputation drop from 91 percent positive - higher than any other athlete in the world at that time - to only 47 percent positive in a two week span," he added.
"On the other hand, after the outpouring of emotion that followed Michael Jackson's death, we saw a celebrity - once recognized for all the wrong reasons - turn into an online sensation."
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
