Related News
Ken gets makeover: Cornrows, beefy bod and new skin tones
Online Edition
HE’S been overshadowed by Barbie for decades, but now Ken is finally getting some attention.
Mattel is introducing 15 new looks for the male doll, giving him different skin tones, body shapes and hair styles. The makeover is part of the toy company’s plan to make its dolls more diverse and appeal to today’s kids. Barbie received a similar overhaul more than a year ago.
Ken will be sold in three body shapes: “slim,” ‘’broad” and “original.” He’ll have modern hairdos, such as cornrows and man buns, and come in seven different skin tones. He’ll also be sporting new fashions: think skinny ties, plaid shirts and graphic tees. Ken hasn’t changed much since he was first introduced 56 years ago as Barbie’s blue-eyed, chiseled boyfriend.
“We are redefining what a Barbie or Ken doll looks like to this generation,” said Mattel’s Lisa McKnight, who oversees the Barbie line.
Mattel Inc., based in El Segundo, California, says some of the new Ken dolls will be available for sale on its website Tuesday. All of them will be on store shelves by the holidays.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
