Kids’ show lifts the lid on periods with song
Print Edition
After its kids’ video featuring animated dancing genitals went viral earlier this year, a Swedish children’s show is now launching a video of singing tampons to teach youngsters about menstruation.
“The Period Song” will air tomorrow on the Barnkanalen children’s channel of public service Swedish Television (SVT), in a bid to destigmatize the subject and explain menstruation to children, SVT said.
One of the channel’s young hosts, Alex Hermansson, sings with teenagers and pulls on the tampons’ strings to make them dance like marionettes before submerging them in a glass of red-colored water.
The first verse goes: “It’s a thing that happens to girls sometimes/ They don’t want to talk about it/ Maybe they’re a bit ashamed/ They don’t want us to know anything at all/ But we know, that it, it’s something totally normal/ We just need to be a little extra nice to them/ Show a little patience/ It’s just a little blood.”
“Period, period, hip hip hooray for period!/ The body’s working as it should/ And that is really, really good — hooray!” it continues, as red drops splatter on the screen and are painted in the background.
A clip produced and aired by SVT in January featured animated male and female genitals, called “Snoppen och Snippan” in Swedish and translated into English as “Willie and Twinkle”.
It has been viewed on YouTube more than 6.4 million times.
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