Kimono hits below the belt
Print Edition
Japanese took to social media yesterday to protest against a new line of underwear developed by US celebrity Kim Kardashian named Kimono, with some terming it a theft of their culture that insulted the cherished traditional robe.
Kardashian on Tuesday announced she was releasing the line of shapewear she had been developing for a year, including both full-body garments as well as two-piece sets in several different colors, as 鈥渟olutions for women that really work.鈥
But her use of the word Kimono, which in Japanese means 鈥渢hing that鈥檚 worn鈥 and refers to full-length robes with sashes donned for formal occasions such as weddings and funerals, annoyed many because it is being applied to undergarments and she has filed to trademark it.
鈥淜imono is not underwear! Stop trademark registration! Don鈥檛 make the word kimono yours!鈥 Ruu, a Twitter user, wrote.
Others said using the word was 鈥渁 theft of traditional culture鈥 and begged Kardashian to change the name, saying the underwear would sell just as well if it was called something else. 鈥淭his is the kimono I wore to my wedding,鈥 wrote Masako Oi, over a photo of herself in a light-blue kimono patterned with flowers.
鈥淚鈥檇 like Kim to imagine how she鈥檇 feel if someone treated her wedding, prom or baptism dresses as lingerie.鈥
A quiet protest was also spreading under the statement 鈥淭his is kimono,鈥 with both men and women posting photos of themselves and family members wearing kimono of various styles.
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