Londoners get their evening news free
October 13, 2009, Tuesday
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Print Edition
Print Edition
LONDON'S Evening Standard became a free newspaper yesterday after more than 180 years of sales in a bid to more than double its circulation as advertising revenue dries up.
The paper eliminated its 50 pence (80 US cents) cover charge in a bid to increase its circulation from 250,000 to 600,000.
The newspaper is competing against several free papers that have started in recent years in London.
Russian tycoon Alexander Lebedev, who recently purchased the newspaper, said it is the first quality newspaper to become a freesheet and he expected others to follow.
"The Standard has been producing exceptional journalism since 1827 and that is not going to change under my ownership," he said.
Other British publishers are watching the Evening Standard experiment carefully as they, too, cope with declining circulation and advertising revenue.
The paper eliminated its 50 pence (80 US cents) cover charge in a bid to increase its circulation from 250,000 to 600,000.
The newspaper is competing against several free papers that have started in recent years in London.
Russian tycoon Alexander Lebedev, who recently purchased the newspaper, said it is the first quality newspaper to become a freesheet and he expected others to follow.
"The Standard has been producing exceptional journalism since 1827 and that is not going to change under my ownership," he said.
Other British publishers are watching the Evening Standard experiment carefully as they, too, cope with declining circulation and advertising revenue.
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