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Wan LixinOpinion deputy editor of Shanghai Daily
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M&S causes a storm in a bra cup
Source: Agencies |
May 8, 2009, Friday
|
Print Edition
Print Edition
BUSTY women have banded together to battle Britain's largest clothing retailer over a surcharge for extra-large brassieres.
Frustrated with failed attempts to convince Marks & Spencer to drop a 2 pound (US$3) extra charge for sizes DD and larger, the women plan to take their fight to the company's annual meeting.
"They aren't listening to customers, maybe they'll listen to shareholders," said Beckie Williams, a founder of Busts 4 Justice who has purchased a share of M&S stock so she can attend the meeting.
"People think it would be great to have big boobs, but it's an emotional issue, it can make you feel isolated, and shopping at Marks & Spencer can make you feel like a freak when they charge you extra."
The group, which has grown to several thousand members via Facebook, seems to have tapped into a reserve of resentment. "Women have kept this to themselves," Williams said. "The outpouring has to do with women venting their frustration."
M&S says the extra engineering and material needed for a large size bra justify the markup, but the women say the policy is unfair, especially since clothing stores do not charge more for extra large pants, socks, or men's briefs.
Frustrated with failed attempts to convince Marks & Spencer to drop a 2 pound (US$3) extra charge for sizes DD and larger, the women plan to take their fight to the company's annual meeting.
"They aren't listening to customers, maybe they'll listen to shareholders," said Beckie Williams, a founder of Busts 4 Justice who has purchased a share of M&S stock so she can attend the meeting.
"People think it would be great to have big boobs, but it's an emotional issue, it can make you feel isolated, and shopping at Marks & Spencer can make you feel like a freak when they charge you extra."
The group, which has grown to several thousand members via Facebook, seems to have tapped into a reserve of resentment. "Women have kept this to themselves," Williams said. "The outpouring has to do with women venting their frustration."
M&S says the extra engineering and material needed for a large size bra justify the markup, but the women say the policy is unfair, especially since clothing stores do not charge more for extra large pants, socks, or men's briefs.
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