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June 13, 2012

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Mad about 'Mad Men' as season a ratings hit

TOP TV drama "Mad Men" drew a record 2.7 million viewers for its low-key Season 5 finale, bringing to an end its most watched and most controversial season yet.

Cable channel AMC said on Monday that the TV show set in a 1960s New York advertising agency enjoyed its biggest weekly audiences during a season to date, drawing an average 2.6 million US viewers, up 15 percent over last season.

"We make 'Mad Men' for the fans. My goal is to tell a compelling story and entertain people and it thrills me that people keep watching," creator Matthew Weiner said.

"Mad Men," starring Jon Hamm as enigmatic advertising executive Don Draper, has won four consecutive Emmy awards for best TV drama series despite a relatively small audience.

The fifth season was both darker and more dramatic than the slow-burn storytelling that marked the show's previous years. And after Sunday's finale, it drew mostly positive reviews.

Time magazine's James Poniewozik said the show had "purposely upped its scale" this season.

"The show seems to have been driven by an imperative to produce more big moments, more arresting images and set pieces, more ... scenes that fans will talk about all week," he wrote.

The Los Angeles Times was less favorable, saying "Mad Men" ended "with a whimper" after what writer Meredith Blake said was a "rudderless" season of forgotten storylines and missed opportunities to engage in the social changes of the 1960s.




 

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