Medical beauty sales to pick up
Source: Agencies |
January 9, 2010, Saturday
|
Print Edition
Print Edition
MEDICAL beauty treatment sales are expected to pick up in the next few years after falling about 15 percent in 2009, with more women opting for natural-looking touch-ups rather than going under the knife.
IMCAS, the International Master Course on Ageing Skin, expects beauty therapies including laser treatments, breast enlargements and wrinkle-filling injections to grow 5 to 10 percent a year worldwide until 2013.
The financial crisis meant the keenest users by far of medical aesthetic treatments, women, pruned spending on their quest for youthful appearances or beauty.
Revenues in the medical aesthetic treatment industry as a whole fell 15 percent to 3 billion euros (US$4.3 billion) due to fewer surgical acts and a 40 percent decrease in energy-based therapy treatments like ultrasound massages or laser skin treatments.
However, wrinkle fillers and active cosmetics -- creams that contain vitamins or promise to lift the skin -- resisted the crisis best, down 0 to 5 percent in 2009.
The segment should grow an annual 10 percent with 15 percent growth seen for botulinum toxin shots that smooth out wrinkles on the forehead or between the eyes.
IMCAS, the International Master Course on Ageing Skin, expects beauty therapies including laser treatments, breast enlargements and wrinkle-filling injections to grow 5 to 10 percent a year worldwide until 2013.
The financial crisis meant the keenest users by far of medical aesthetic treatments, women, pruned spending on their quest for youthful appearances or beauty.
Revenues in the medical aesthetic treatment industry as a whole fell 15 percent to 3 billion euros (US$4.3 billion) due to fewer surgical acts and a 40 percent decrease in energy-based therapy treatments like ultrasound massages or laser skin treatments.
However, wrinkle fillers and active cosmetics -- creams that contain vitamins or promise to lift the skin -- resisted the crisis best, down 0 to 5 percent in 2009.
The segment should grow an annual 10 percent with 15 percent growth seen for botulinum toxin shots that smooth out wrinkles on the forehead or between the eyes.
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