Microsoft staff top at social networking
Source: Agencies |
April 21, 2010, Wednesday
|
Print Edition
Print Edition
TWITTER and Facebook are the bane of many bosses, but a new survey has found that employees at Microsoft Corp are the most social media-savvy in the world.
The survey, the first by sales and marketing contact database NetProspex, ranked the top 50 companies based on their social network membership, frequency of social media posts on Twitter and other blogs, and the friendliness or connectedness of a sample of employees for each organization.
The NetProspex Social Index was determined after an analysis of more than 100,000 executives from the Fortune 1,000 companies.
"This report shows that in today's business environment, employees throughout many of the country's largest corporations are using social networks," Gary Halliwell, CEO of NetProspex, said.
"This presents a new opportunity for sales and marketing prospecting and lead generation, as strategies adapt to encompass the landscape of social networks."
The survey found that almost half of companies analyzed have employees throughout their organization on social networking sites, with Microsoft leading the way.
Not surprisingly, the list was dominated by technology and software companies, while online retailers such as Amazon.com and eBay claimed two of the top five rankings.
Google and Walt Disney Corp rounded out the top 5, with Microsoft's rival Apple ranked in 10th place.
Microsoft's ranking comes almost a week after it launched new phones aimed at the youth market which will enable users to use Facebook, MySpace and Twitter with ease.
The survey, the first by sales and marketing contact database NetProspex, ranked the top 50 companies based on their social network membership, frequency of social media posts on Twitter and other blogs, and the friendliness or connectedness of a sample of employees for each organization.
The NetProspex Social Index was determined after an analysis of more than 100,000 executives from the Fortune 1,000 companies.
"This report shows that in today's business environment, employees throughout many of the country's largest corporations are using social networks," Gary Halliwell, CEO of NetProspex, said.
"This presents a new opportunity for sales and marketing prospecting and lead generation, as strategies adapt to encompass the landscape of social networks."
The survey found that almost half of companies analyzed have employees throughout their organization on social networking sites, with Microsoft leading the way.
Not surprisingly, the list was dominated by technology and software companies, while online retailers such as Amazon.com and eBay claimed two of the top five rankings.
Google and Walt Disney Corp rounded out the top 5, with Microsoft's rival Apple ranked in 10th place.
Microsoft's ranking comes almost a week after it launched new phones aimed at the youth market which will enable users to use Facebook, MySpace and Twitter with ease.
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