NZ wine displays its carbon footprint
Source: Agencies |
November 6, 2010, Saturday
|
Print Edition
Print Edition
FOR all the world's environmentally conscious wine drinkers, help is at hand. A New Zealand winery now declares on its label the carbon footprint for each glass you imbibe.
The New Zealand Wine Company yesterday started sales of its Mobius Marlborough Sauvignon Blanc, which it says is the first wine in the world to let consumers know the amount of carbon emissions for every glass.
"There was consumer and customer demand, especially in the UK. Consumers are wanting more information so they can make a better choice," said Helen Wilkes, the firm's marketing manager.
The move, which took two years of planning and calculations by a sustainability consultant and was subsequently certified by Britain's Carbon Trust, figures the carbon trail for each market separately and displays the number inside a tiny black footprint printed in the corner of the label.
The carbon footprint for a 125ml glass of the wine in New Zealand is 140 grams. For the same glass in Australia, the footprint is 190 grams because of the extra transport to get it there.
The New Zealand Wine Company yesterday started sales of its Mobius Marlborough Sauvignon Blanc, which it says is the first wine in the world to let consumers know the amount of carbon emissions for every glass.
"There was consumer and customer demand, especially in the UK. Consumers are wanting more information so they can make a better choice," said Helen Wilkes, the firm's marketing manager.
The move, which took two years of planning and calculations by a sustainability consultant and was subsequently certified by Britain's Carbon Trust, figures the carbon trail for each market separately and displays the number inside a tiny black footprint printed in the corner of the label.
The carbon footprint for a 125ml glass of the wine in New Zealand is 140 grams. For the same glass in Australia, the footprint is 190 grams because of the extra transport to get it there.
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