The story appears on

Page A10

November 11, 2009

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » World

News in briefs: Men only buy undies to find love

BRITISH men only buy their own underpants when they are hoping to entice a potential partner into a relationship, according to a new survey.

The poll by British retailer Debenhams showed that men normally leave the purchasing of their underwear to their mothers until about the age of 19, relatively late when compared to women, who start buying their own around 13.

From 19 to 23, men tend to buy their own underwear, up to 31 pairs a year in the belief that wearing new underpants is essential to a relationship.

Buying declines slowly to zero from 23 to 33, because most men are in stable relationships and leave the shopping to their partners, unless they are still on the prowl.

"Our research shows that you can tell when a man is looking for a partner by the number of new underpants they buy for themselves," said Debenhams' head of men's accessories buying, Rob Faucherand.

"If he buys more than 31 pairs every year then he's either still trying desperately to impress the woman in his life - or else she's not The One."

However, Faucherand said that if your man seldom goes to the underwear section on his own, and instead assumes that his partner will choose for him, then the partner can be certain their relationship is in a very stable phase.

The survey also reveals that underwear-buying among men picks up again briefly between the ages of 38 and 40, when some men are going through relationship break-ups and seeking new partners.

This new-found purchasing enthusiasm goes into a sharp decline and slumps to zero again at the age of 44 when men mostly find themselves in another stable relationship.





 

Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend