Nike 'Linsanity'
Source: Agencies |
February 26, 2012, Sunday
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Print Edition
Print Edition
NIKE Inc will start selling Jeremy Lin-themed shoes this weekend, cashing in on the New York Knick point guard's recent rise to worldwide fame. Priced at US$130, the shoes will be available on Nike's website. Nike said it will launch the Nike Zoom Hyperfuse Low basketball shoes, built especially for Lin, this weekend in Orlando, Florida, where the NBA is holding its All-Star festivities. Lin has rocketed from obscurity to global celebrity in just 12 starts for the Knicks.
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