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Online universe to expand with suffixes
Source: Agencies |
June 14, 2012, Thursday
|
Print Edition
Print Edition
PROPOSALS for Internet addresses ending in ".pizza," ".space" and ".auto" are among the nearly 2,000 submitted as part of the largest expansion in the online address system.
Apple, Sony and American Express are among companies seeking names with their brands. The expansion will allow suffixes that represent hobbies, ethnic groups, brand names and more.
The Internet Corporation for Assigned Names and Numbers announced the proposals for Internet suffixes in London yesterday. Among the 1,930 proposals for 1,409 different suffixes, the bulk came from North America and Europe.
If approved, the new suffixes would rival ".com" and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, even as they keep their existing ".com" name. Businesses that joined the Internet late and found desirable ".com" names taken would have alternatives.
The names let Internet-connected computers know where to send email and locate websites. But they've come to mean much more. For Amazon.com, for instance, the domain name is the heart of the company, not just an address.
The expansion will lift restrictions on non-English characters and permit suffixes in Chinese, Japanese and Korean. China has the world's largest Internet population, and there was talk of creating the Chinese equivalent of ".com" and other suffixes.
Apple, Sony and American Express are among companies seeking names with their brands. The expansion will allow suffixes that represent hobbies, ethnic groups, brand names and more.
The Internet Corporation for Assigned Names and Numbers announced the proposals for Internet suffixes in London yesterday. Among the 1,930 proposals for 1,409 different suffixes, the bulk came from North America and Europe.
If approved, the new suffixes would rival ".com" and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, even as they keep their existing ".com" name. Businesses that joined the Internet late and found desirable ".com" names taken would have alternatives.
The names let Internet-connected computers know where to send email and locate websites. But they've come to mean much more. For Amazon.com, for instance, the domain name is the heart of the company, not just an address.
The expansion will lift restrictions on non-English characters and permit suffixes in Chinese, Japanese and Korean. China has the world's largest Internet population, and there was talk of creating the Chinese equivalent of ".com" and other suffixes.
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