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April 10, 2010

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Oprah's new network reveals reality behind hype

CALLING her new venture "the network built on great intentions," Oprah Winfrey says her sleeves are rolled up to make the Oprah Winfrey Network "all that I know it can be."

What will those great intentions look like? Speaking to media buyers on Thursday at a presentation by partner Discovery Communications, Winfrey filled in a few of the gaps that have left people wondering just what her round-the-clock network will be since she announced it in January 2008.

She took her audience through a dozen or so new shows planned for OWN after its launch next January 1, and offered reassurance that she would be appearing on the 24-hour network she'll also be guiding from behind the scenes.

After reigning in daytime for a quarter century, she moves to nights to host a show called "Oprah's Next Chapter" that will release her from the confines of a studio and talk-show format for conversations and travel around the world.

"I'll do it anywhere, I'll do it anytime, with anybody I want," she summed up saucily. Expected to air two or three nights a week, "Oprah's Next Chapter" is scheduled to premiere in late 2011. That will be shortly after Winfrey lays to rest her weekday syndicated talk show at the close of its 25th season, a milestone she had said "feels right in my bones" when she made her plans official last November.

A joint venture of Winfrey's Harpo Inc and Discovery Communications Inc, OWN: The Oprah Winfrey Network will replace the Discovery Health Channel and be available in approximately 80 million homes.

Winfrey, 56, said her network is "a dream that I've been carrying around for years," explaining that with OWN she meant to "take what I've established in daytime -- inspiring people and giving them hope and new cars -- and build on that, 24-7."

The network will also show her in "Behind the Scenes: The Oprah Show Final Season," a series that gives viewers an intimate look at the final season of "The Oprah Winfrey Show." Judging from the sample clip, this show will let it all hang out. Winfrey is seen with her staff dressed down, with no makeup and her hair in rollers.

Series planned for the network include a nationwide TV talent search, a reality show featuring country singer Shania Twain, a sex advice program hosted by Dr Laura Berman, and "Breaking Down the Bars," a prison show featuring women inmates.



 

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