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December 17, 2010

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Paris will launch car sharing program

BABY, you can drive my car.

After its successful bike-sharing program, Paris is moving into higher gear, preparing to lend out 3,000 electric cars across the city to fight air pollution.

City officials yesterday chose a bid by French billionaire entrepreneur Vincent Bollore to run Autolib', a new automobile-sharing program modeled on Paris' successful, three-year-old bicycle-sharing program, Velib'.

Paris Mayor Bertrand Delanoe said the service - which is to begin in the city and nearby suburbs by the end of 2011 - will make Paris the first major world city with a car-sharing program of its size.

Delanoe called the plan "a revolution in efficiency that will improve our quality of life."

Groupe Bollore, an industrial conglomerate, beat out two rival bidders after a yearlong selection process: a consortium of rental car giant Avis, Paris public transport authority RATP, national rail operator SNCF and Vinci Park, an operator of parking garages; and Veolia Transport Urbain - an international operator of public transport systems.

The four-seat "Bluecars" - so called for their color - developed by Bollore are to be positioned at 1,200 stations in Paris and will be available around the clock. Users must have a valid driver's license and pay a subscription fee to borrow one of the vehicles.

Italian car designer Pininfarina worked with Bollore to develop the cars.

Tourists will be able to use the service as long as they have a driver's license recognized in France. The service will employ around 800 people, and be financed by a 60 million euro (US$80.2 million) investment by Bollore.



 

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