Playboy launches Hebrew edition
Source: Agencies |
March 6, 2013, Wednesday
|
Print Edition
Print Edition
ISRAELIS can now read Playboy "for the articles" as a Hebrew language edition came to the holy land yesterday.
Playboy has been widely available in Israel for years but this marks the first local edition of the magazine. It features Israeli models and articles written by Israeli writers.
Owner and publisher Daniel Pomerantz launched Playboy Israel in Tel Aviv at a press conference, standing next to a tall model wearing the trademark ears and tail of a Playboy bunny.
"Our target is men who want a taste of the good life and also women who are curious about the tastes of the men in their lives," Pomerantz said. "I believe that the special formula that has brought Playboy to a rare level of success throughout the world will continue to succeed in my new home Israel."
Cover girl Nataly Dadon posed next to a big cut-out of the magazine featuring her on the cover topless in lacy underwear. She said she was happy and excited to be in the first edition of Playboy Israel.
It's not clear how well the magazine will be received in Israel where religious sensitivities are always simmering under the surface and observant Jews and Muslims live by strict modesty rules.
Religious zealots have frequently burned down bus stops with ads of fully dressed women and have prompted major advertisers not to use female models regardless of how modestly they are covered up.
Hugh Hefner launched Playboy in 1953 with the iconic Marilyn Monroe as its first centerfold.
Playboy has been widely available in Israel for years but this marks the first local edition of the magazine. It features Israeli models and articles written by Israeli writers.
Owner and publisher Daniel Pomerantz launched Playboy Israel in Tel Aviv at a press conference, standing next to a tall model wearing the trademark ears and tail of a Playboy bunny.
"Our target is men who want a taste of the good life and also women who are curious about the tastes of the men in their lives," Pomerantz said. "I believe that the special formula that has brought Playboy to a rare level of success throughout the world will continue to succeed in my new home Israel."
Cover girl Nataly Dadon posed next to a big cut-out of the magazine featuring her on the cover topless in lacy underwear. She said she was happy and excited to be in the first edition of Playboy Israel.
It's not clear how well the magazine will be received in Israel where religious sensitivities are always simmering under the surface and observant Jews and Muslims live by strict modesty rules.
Religious zealots have frequently burned down bus stops with ads of fully dressed women and have prompted major advertisers not to use female models regardless of how modestly they are covered up.
Hugh Hefner launched Playboy in 1953 with the iconic Marilyn Monroe as its first centerfold.
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