Psy hopes to strike it rich with new song
Source: Agencies |
March 15, 2013, Friday
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Print Edition
Print Edition
AS South Korean rapper Psy readies what he hopes will be his next hit song, aiming for a repeat of the viral "Gangnam Style", retailers are keeping a close eye on what he wears, hoping another blockbuster will send sales surging.
From the tortoiseshell sunglasses to the two-toned Oxfords the chubby singer sported for his YouTube megahit, a wide range of brands - and Seoul's Gangnam district itself - have reaped rich rewards from the Psy effect.
Psy's stylist will say only that the 35-year-old will once more be clad in a suit for the new song, whose title also remains a secret.
It will be released at an April 13 concert.
"The basic concept for his upcoming song is again a formal suit but with a humourous twist. I plan to add an unexpected twist of fun," Hong Hye-won said.
"I made a point with a bow tie back in the Gangnam look. There is something like that for the new song."
Psy's slicked hair and tuxedo jacket, in a broad range of electric colors, paired with a pleated white dress shirt and a black bow tie, run counter to the carefully manicured and primped young women and men typical of the K-Pop industry. Much of what Psy wears is from his personal closet, since it is hard for him to find a suit that fits, Hong was quoted in a local newspaper as saying last year.
YouTube history
Both the Vivienne Westwood white shirt and the Thierry Lasry sunglasses he sports in the video, which made YouTube history by being the first to gain more than 1 billion views, are items he bought for himself some time ago.
French eyewear designer Thierry Lasry has been besieged with questions about the two kinds of shades - the tortoiseshell, and black with gold temples, both called "The Variety."
"We have had a lot of requests from our customers who saw and loved his music video," said Clara Mercier, marketing manager for Thierry Lasry, who said the tortoiseshell version was a limited edition.
Gangnam, the upmarket Seoul suburb that has become a byword for affluence and consumption if not always good taste, has also seen a spillover effect that has kept its streets crowded - and the cash tills of its high-end stores ringing.
From the tortoiseshell sunglasses to the two-toned Oxfords the chubby singer sported for his YouTube megahit, a wide range of brands - and Seoul's Gangnam district itself - have reaped rich rewards from the Psy effect.
Psy's stylist will say only that the 35-year-old will once more be clad in a suit for the new song, whose title also remains a secret.
It will be released at an April 13 concert.
"The basic concept for his upcoming song is again a formal suit but with a humourous twist. I plan to add an unexpected twist of fun," Hong Hye-won said.
"I made a point with a bow tie back in the Gangnam look. There is something like that for the new song."
Psy's slicked hair and tuxedo jacket, in a broad range of electric colors, paired with a pleated white dress shirt and a black bow tie, run counter to the carefully manicured and primped young women and men typical of the K-Pop industry. Much of what Psy wears is from his personal closet, since it is hard for him to find a suit that fits, Hong was quoted in a local newspaper as saying last year.
YouTube history
Both the Vivienne Westwood white shirt and the Thierry Lasry sunglasses he sports in the video, which made YouTube history by being the first to gain more than 1 billion views, are items he bought for himself some time ago.
French eyewear designer Thierry Lasry has been besieged with questions about the two kinds of shades - the tortoiseshell, and black with gold temples, both called "The Variety."
"We have had a lot of requests from our customers who saw and loved his music video," said Clara Mercier, marketing manager for Thierry Lasry, who said the tortoiseshell version was a limited edition.
Gangnam, the upmarket Seoul suburb that has become a byword for affluence and consumption if not always good taste, has also seen a spillover effect that has kept its streets crowded - and the cash tills of its high-end stores ringing.
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