Publishers play it safe
THE slow rise of electronic books is paving the way for more safe-bet fiction blockbusters and serial-type books, at least in the short term, according to book experts.
With book sales stagnating in recent years, the nascent e-books market has thrown the industry into turmoil. In response, large publishers are taking fewer financial risks and betting more of their dollars on established authors, said Eileen Gittins of self-publishing company Blurb.com.
"In the face of these economics, publishers just cannot take the risk," said Gittins. "They need some sure wins."
Gittins said publishers want to market more blockbuster authors writing serial books to lure repeat readers, as was seen with the success of late Swedish author Stieg Larsson, or crime fiction writers such as Michael Connelly.
With prices on the e-book market still being battled over among publishers and makers of electronic readers, publishers have yet to profit much from e-books.
Most of publishers' costs are developing and marketing authors, not printing and shipping. Such costs don't lessen with e-books even though they sell for less than paper books.
With book sales stagnating in recent years, the nascent e-books market has thrown the industry into turmoil. In response, large publishers are taking fewer financial risks and betting more of their dollars on established authors, said Eileen Gittins of self-publishing company Blurb.com.
"In the face of these economics, publishers just cannot take the risk," said Gittins. "They need some sure wins."
Gittins said publishers want to market more blockbuster authors writing serial books to lure repeat readers, as was seen with the success of late Swedish author Stieg Larsson, or crime fiction writers such as Michael Connelly.
With prices on the e-book market still being battled over among publishers and makers of electronic readers, publishers have yet to profit much from e-books.
Most of publishers' costs are developing and marketing authors, not printing and shipping. Such costs don't lessen with e-books even though they sell for less than paper books.
- About Us
- |
- Terms of Use
- |
-
RSS
- |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔$粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.