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February 9, 2010

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Romance knocks off 'Avatar' from No. 1

THE new romantic drama "Dear John" unexpectedly ended the seven-week reign of "Avatar" at the weekend box office in North America on Sunday, pulling in large numbers of young female moviegoers.

"Dear John" grossed an estimated US$32.4 million in the three-day period since opening on Friday, said distributor Screen Gems, the low-budget division of Sony Corp.

It had hoped for an opening of about US$20 million on a weekend when many Americans forsake movies to watch the Super Bowl, traditionally the year's most-watched television broadcast.

"Dear John" stars Channing Tatum and Amanda Seyfried as lovers whose romance is curtailed by the September?11 attacks. It is directed by Swedish filmmaker Lasse Hallstrom and based on the novel of the same name by Nicholas Sparks.

Audiences for the film were 84 percent female and two-thirds were under the age of 21, Sony said.

"Avatar" earned US$23.6 million in its eighth weekend, taking its total to US$630.1 million. James Cameron's sci-fi blockbuster surpassed the US$601?million haul of his 1997 release "Titanic" last Tuesday to become the biggest movie of all time in the United States and Canada.

The data are not adjusted for ticket-price inflation or for the higher cost of 3D engagements. The film was released by 20th Century Fox, a unit of News Corp.

John Travolta's latest box office offering, "From Paris With Love," was the actor's worst start in almost a decade. The crime thriller opened at No. 3 with US$8.1?million, falling short of modest industry expectations. Travolta's previous worst opening was the US$4.5?million start for "Lucky Numbers" in 2000.



 

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