Seats at Noma’s Sydney pop-up sell fast
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DENMARK’S Noma, voted the world’s best restaurant four times, said yesterday that reservations for its 10-week pop-up eatery in Sydney had sold out in less than two minutes.
“New record for Noma. We’ve sold out in Australia in just under two minutes,” chef and founder Rene Redzepi wrote on Twitter.
Demand for the 5,600 tickets — priced at A$485 (US$345) apiece — was so strong that booking system firm Tock said it processed more than US$1 million in two minutes.
As the tickets went on sale, Noma received 84,000 page views a minute, the ticketing firm claimed.
Redzepi has made several trips to Australia to find inspiration for the menu, which just like the Tokyo pop-up that opened earlier this year will use local ingredients.
On Instagram, the 37-year-old posted pictures of crocodile fat, an Australian spanner crab and ants.
“Green ants from the stunning area of Arnhem Land in tropical Australia, one of the most exotic places I’ve ever been to,” he wrote earlier this month.
“They have this explosive taste of kaffir lime, lemon grass, and a touch of coriander. They’ve been a part of Aboriginal food and medicine culture for the past 60,000 years,” he said.
The Danish eatery will open its doors in Sydney’s Bangaroo district on January 26.
The two-Michelin-star restaurant grabbed the number one spot in Restaurant magazine’s prestigious annual ranking in 2010, 2011, 2012 and 2014. This year it finished third behind Spain’s El Celler de Can Roca and Italy’s Osteria Francescana.
Noma said in September it would close by the end of next year and re-open on an urban farm in 2017 in the self-governed Copenhagen hippie community of Christiania.
The farm will be built by putting a greenhouse on its roof and by digging up an adjacent asphalt lot. Some parts will float on water, Redzepi said.
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