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'Social Network' tops box office for second week
Source: Agencies |
October 11, 2010, Monday
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FACEBOOK film "The Social Network" captured the top spot at North American box offices for the second straight weekend in a lackluster frame that saw ticket sales for all films drop about 15 percent from last year.
A pair of newcomers, romantic comedy "Life As We Know It" and horse racing film "Secretariat," failed to make strong bids for No. 1, with the former coming in second at US$14.6 million while the latter rounded out the top three with US$12.6 million, according to studio estimates yesterday.
"The Social Network," by contrast, took in US$15.5 million with its tale of the popular website's founding, which has thrilled both critics and audiences and has Hollywood buzzing with awards talk for the David Fincher-directed movie.
The Columbia Pictures release played in just under 2,800 locations for a per-theater average of around US$5,600. Ticket sales were down just about 30 percent, a small drop by Hollywood standards from last week's final haul of US$22.4.
In two weeks in theaters, "Social Network" has taken in US$46.1 million, which Columbia said covers its production cost, putting the film on a solid path to profitability.
Warner Bros' "Life As We Know It," starring Katherine Heigl and Josh Duhamel as a pair of singles who take on the parenting of an orphaned baby, grabbed its US$14.6 million in 3,150 locations, averaging just over US$4,600 per theater.
"Secretariat," which tells how a woman broke into the ranks of the male-dominated horse racing industry behind a Triple Crown-winning thoroughbred, finished the weekend sweepstakes with US$12.6 million in roughly 3,200 venues for US$4,100 per theater.
The Disney studio said ticket sales beat their own pre-weekend estimates of between US$10 million and US$12 million, and the movie tended to appeal to audiences over 35 years-old and slightly more women than men.
Overall ticket sales for the top 12 movies slumped to US$81.4 million from US$95.6 million last year when the North American box offices got a jolt from romantic comedy "Couples Retreat." All movies this past weekend took in US$93 million, down 15.3 percent from US$109.8 million on the same weekend in 2009, according to figures from Hollywood.com Box Office.
Elsewhere, last week's No. 2 "Legend of the Guardians: The Owls of Ga'Hoole" from Warner Bros. slipped two notches to No. 4 with US$7 million, pushing its cumulative ticket sales to US$39.4 million after two weeks.
In the No. 5 spot was another newcomer, horror master Wes Craven's "My Soul to Take" in 3D. The movie slashed its way to US$6.9 million in ticket sales and a per-theater average of around US$2,700. It was distributed by Universal Pictures for specialty companies Rogue Pictures and Relativity Media.
Columbia Pictures is a unit of Sony Corp.'s Sony Pictures Entertainment media division. Warner Bros. is a part of Time Warner Inc., and Disney is a unit of The Walt Disney Co. Universal Pictures is part of the NBC Universal media wing of General Electric Co.
A pair of newcomers, romantic comedy "Life As We Know It" and horse racing film "Secretariat," failed to make strong bids for No. 1, with the former coming in second at US$14.6 million while the latter rounded out the top three with US$12.6 million, according to studio estimates yesterday.
"The Social Network," by contrast, took in US$15.5 million with its tale of the popular website's founding, which has thrilled both critics and audiences and has Hollywood buzzing with awards talk for the David Fincher-directed movie.
The Columbia Pictures release played in just under 2,800 locations for a per-theater average of around US$5,600. Ticket sales were down just about 30 percent, a small drop by Hollywood standards from last week's final haul of US$22.4.
In two weeks in theaters, "Social Network" has taken in US$46.1 million, which Columbia said covers its production cost, putting the film on a solid path to profitability.
Warner Bros' "Life As We Know It," starring Katherine Heigl and Josh Duhamel as a pair of singles who take on the parenting of an orphaned baby, grabbed its US$14.6 million in 3,150 locations, averaging just over US$4,600 per theater.
"Secretariat," which tells how a woman broke into the ranks of the male-dominated horse racing industry behind a Triple Crown-winning thoroughbred, finished the weekend sweepstakes with US$12.6 million in roughly 3,200 venues for US$4,100 per theater.
The Disney studio said ticket sales beat their own pre-weekend estimates of between US$10 million and US$12 million, and the movie tended to appeal to audiences over 35 years-old and slightly more women than men.
Overall ticket sales for the top 12 movies slumped to US$81.4 million from US$95.6 million last year when the North American box offices got a jolt from romantic comedy "Couples Retreat." All movies this past weekend took in US$93 million, down 15.3 percent from US$109.8 million on the same weekend in 2009, according to figures from Hollywood.com Box Office.
Elsewhere, last week's No. 2 "Legend of the Guardians: The Owls of Ga'Hoole" from Warner Bros. slipped two notches to No. 4 with US$7 million, pushing its cumulative ticket sales to US$39.4 million after two weeks.
In the No. 5 spot was another newcomer, horror master Wes Craven's "My Soul to Take" in 3D. The movie slashed its way to US$6.9 million in ticket sales and a per-theater average of around US$2,700. It was distributed by Universal Pictures for specialty companies Rogue Pictures and Relativity Media.
Columbia Pictures is a unit of Sony Corp.'s Sony Pictures Entertainment media division. Warner Bros. is a part of Time Warner Inc., and Disney is a unit of The Walt Disney Co. Universal Pictures is part of the NBC Universal media wing of General Electric Co.
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