Study: Container color affects taste
Source: AFP |
January 4, 2013, Friday
|
Print Edition
Print Edition
EUROPEAN scientists say they have found further evidence that how you serve food and drink matters hugely in the perception of taste.
Researchers at the Polytechnic University of Valencia and the University of Oxford recruited 57 volunteers and asked them to taste hot chocolate served in plastic cups with four different colors - white, cream, red and orange with white on the inside.
The chocolate was the same in all the samples, but the volunteers found the flavor was better when the drink was served in the orange or cream-colored cups.
"The color of the container where food and drink are served can enhance some attributes like taste and aroma," said Betina Piqueras-Fiszman of the Polytechnic University of Valencia.
The findings could be beneficial to chefs and food manufacturers, Piqueras-Fiszman added.
Previous research has found yellow containers boost the perception lemon flavors in soft drinks.
Researchers at the Polytechnic University of Valencia and the University of Oxford recruited 57 volunteers and asked them to taste hot chocolate served in plastic cups with four different colors - white, cream, red and orange with white on the inside.
The chocolate was the same in all the samples, but the volunteers found the flavor was better when the drink was served in the orange or cream-colored cups.
"The color of the container where food and drink are served can enhance some attributes like taste and aroma," said Betina Piqueras-Fiszman of the Polytechnic University of Valencia.
The findings could be beneficial to chefs and food manufacturers, Piqueras-Fiszman added.
Previous research has found yellow containers boost the perception lemon flavors in soft drinks.
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