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Super Bowl ads battle for championship
Source: Agencies |
February 6, 2012, Monday
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Online Edition
Online Edition
FORGET the battle between the Giants and the Patriots. The real Super Bowl showdown is between advertisers.
The Super Bowl is advertising's biggest stage and companies spent an average of US$3.5 million for 30-second commercials for the right to battle it out during yesterday's game. This year's ads use celebrities, nostalgia and sex appeal to draw in the 111 million-plus viewers who are expected to tune in.
A Best Buy electronics store chain ad shows the inventors of things like the camera phone. M&M is introducing its new "spokescandy" Ms. Brown. And Chrysler will have a two-minute spot starring actor Clint Eastwood.
Here are some ad highlights from this year's Super Bowl game:
Sex sells
Several advertisers decided to use scantily-clad people in their ads to draw attention.
Clothing retailer H&M's ad shows soccer star David Beckham in his underwear.
Online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima.
Star power
Celebrities always draw attention, a fact Super Bowl advertisers continue to use to their advantage.
Chrysler, one of nine automakers advertising during the game, is airing a two-minute Super Bowl ad that stars Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. This follows the company's ad last year that starred rapper Eminem.
Nostalgia Factor
Some advertisers are attempting to appeal to viewers by stirring up old memories.
Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off." The ad includes two dozen references to the film.
The Super Bowl is advertising's biggest stage and companies spent an average of US$3.5 million for 30-second commercials for the right to battle it out during yesterday's game. This year's ads use celebrities, nostalgia and sex appeal to draw in the 111 million-plus viewers who are expected to tune in.
A Best Buy electronics store chain ad shows the inventors of things like the camera phone. M&M is introducing its new "spokescandy" Ms. Brown. And Chrysler will have a two-minute spot starring actor Clint Eastwood.
Here are some ad highlights from this year's Super Bowl game:
Sex sells
Several advertisers decided to use scantily-clad people in their ads to draw attention.
Clothing retailer H&M's ad shows soccer star David Beckham in his underwear.
Online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima.
Star power
Celebrities always draw attention, a fact Super Bowl advertisers continue to use to their advantage.
Chrysler, one of nine automakers advertising during the game, is airing a two-minute Super Bowl ad that stars Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. This follows the company's ad last year that starred rapper Eminem.
Nostalgia Factor
Some advertisers are attempting to appeal to viewers by stirring up old memories.
Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off." The ad includes two dozen references to the film.
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