Swaddling becomes new trend
Source: Agencies |
December 25, 2011, Sunday
|
Print Edition
Print Edition
THE ancient practice of swaddling a newborn baby appears to be coming back into fashion in Britain for the first time in 50 years, according to a High Street retailer.
The trend of wrapping a baby in close fitting clothing to imitate the conditions of a mother's womb has seen demand for its swaddling clothes increase by 61 percent over a year, Debenhams store said.
"We're seeing a return to traditional values," said a spokesman. "Customers who would once have dismissed practices as 'old fashioned' are now re-examining them precisely because they are old."
Records of swaddling go back as far as the times of the Romans and Ancient Greeks.
But the practice began to fall out of favor in the late 1950s with more mothers being encouraged to chose free-moving clothes such as baby-grows instead, the store said.
"While modern research praising swaddling is certainly fueling the new demand, we also believe that it may, in part, be a reaction to the recession and a desire to return to more settled times," it added.
The trend of wrapping a baby in close fitting clothing to imitate the conditions of a mother's womb has seen demand for its swaddling clothes increase by 61 percent over a year, Debenhams store said.
"We're seeing a return to traditional values," said a spokesman. "Customers who would once have dismissed practices as 'old fashioned' are now re-examining them precisely because they are old."
Records of swaddling go back as far as the times of the Romans and Ancient Greeks.
But the practice began to fall out of favor in the late 1950s with more mothers being encouraged to chose free-moving clothes such as baby-grows instead, the store said.
"While modern research praising swaddling is certainly fueling the new demand, we also believe that it may, in part, be a reaction to the recession and a desire to return to more settled times," it added.
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