The wed, the dead raise London
Source: Agencies |
August 18, 2011, Thursday
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Print Edition
Print Edition
LONDON overtook New York as the world's fashion capital this year, fueled by media interest in late British designer Alexander McQueen and Prince William's bride Kate Middleton, according to the Global Language Monitor.
Based on a system that tracks the frequency of words and phrases in print, electronic and social media, London moved up from third to first place in 2011, ousting New York from the top spot it has held for several years.
Bekka Payack, of the Global Language Monitor, said: "We are seeing what the impact of two genuine media stars … Kate (Middleton) and Alexander McQueen can have on a global ranking. Our numbers show it was their presence that tipped the victory to London over New York."
Kate has become an international fashion icon following her engagement and marriage to Prince William.McQueen committed suicide last year but his fashion brand lives on.
The top five global fashion capitals were rounded out by Paris in third position, then Milan and Los Angeles. Berlin and Singapore broke into the top 10 for the first time.
Based on a system that tracks the frequency of words and phrases in print, electronic and social media, London moved up from third to first place in 2011, ousting New York from the top spot it has held for several years.
Bekka Payack, of the Global Language Monitor, said: "We are seeing what the impact of two genuine media stars … Kate (Middleton) and Alexander McQueen can have on a global ranking. Our numbers show it was their presence that tipped the victory to London over New York."
Kate has become an international fashion icon following her engagement and marriage to Prince William.McQueen committed suicide last year but his fashion brand lives on.
The top five global fashion capitals were rounded out by Paris in third position, then Milan and Los Angeles. Berlin and Singapore broke into the top 10 for the first time.
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