'Titans' wins clash of the weekend box office
Source: Agencies |
April 6, 2010, Tuesday
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"CLASH of the Titans," the latest film to cash in on the 3D craze, won the battle at the worldwide box office during the weekend.
The Olympian epic earned US$64.1 million from theaters in the United States and Canada since opening on Thursday evening, Warner Bros Pictures said.
The opening was in line with industry expectations, and the US$61.4 million portion from the traditional Friday-to-Sunday period set a new record for an Easter release. The previous Easter record was set by "Scary Movie 4" (US$40.2 million) in 2006.
The film, starring Sam Worthington as the heroic Perseus and Ralph Fiennes as the villainous Hades, also grossed US$44.2 million from openings in all 15 of its foreign markets. Spain contributed US$8.6 million in five days, Britain US$7.8 million in three, and South Korea US$6.8 million in four. The early worldwide total stands at US$108.26 million.
Worldwide, 3D screenings accounted for just over half of total sales even though the film played in more 2D locations.
Since the success of "Avatar," Hollywood has rushed to capitalize on 3D movies because studios can charge higher ticket prices for the experience. "Clash of the Titans," which cost over US$100 million to make, is not even a true 3D film since it was converted from 2D after filming was completed.
But movie theater owners have been slow to equip their theaters with new technology, creating a logjam among 3D titles. "Clash" competed for dates with previous champion "How to Train Your Dragon" and recent leader "Alice in Wonderland."
"Dragon" slipped to No. 3 at the weekend, taking US$29.2 million.
Tyler Perry's "Why Did I Get Married Too?" came in at No. 2 with US$30.2 million.
The Olympian epic earned US$64.1 million from theaters in the United States and Canada since opening on Thursday evening, Warner Bros Pictures said.
The opening was in line with industry expectations, and the US$61.4 million portion from the traditional Friday-to-Sunday period set a new record for an Easter release. The previous Easter record was set by "Scary Movie 4" (US$40.2 million) in 2006.
The film, starring Sam Worthington as the heroic Perseus and Ralph Fiennes as the villainous Hades, also grossed US$44.2 million from openings in all 15 of its foreign markets. Spain contributed US$8.6 million in five days, Britain US$7.8 million in three, and South Korea US$6.8 million in four. The early worldwide total stands at US$108.26 million.
Worldwide, 3D screenings accounted for just over half of total sales even though the film played in more 2D locations.
Since the success of "Avatar," Hollywood has rushed to capitalize on 3D movies because studios can charge higher ticket prices for the experience. "Clash of the Titans," which cost over US$100 million to make, is not even a true 3D film since it was converted from 2D after filming was completed.
But movie theater owners have been slow to equip their theaters with new technology, creating a logjam among 3D titles. "Clash" competed for dates with previous champion "How to Train Your Dragon" and recent leader "Alice in Wonderland."
"Dragon" slipped to No. 3 at the weekend, taking US$29.2 million.
Tyler Perry's "Why Did I Get Married Too?" came in at No. 2 with US$30.2 million.
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