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June 29, 2010

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'Toy Story' blitzes comedy and Cruise

THE cartoon heroes of "Toy Story 3" crushed new releases from Adam Sandler and Tom Cruise to lead the North American box office for a second weekend, according to the latest studio estimates.
"Toy Story 3," from Walt Disney Co's Pixar Animation unit, sold about US$59 million in tickets across the United States and Canada during the three days beginning on Friday.
Woody, Buzz Lightyear and their pals hit US$100 million internationally after a US$36.1 million weekend in 32 countries representing 35 percent of the foreign market. Mexico has contributed US$34 million, Disney said.
The Sandler-led ensemble comedy "Grown Ups" followed with a surprisingly strong US$41 million, and Cruise's action comedy "Knight and Day" came in a distant No. 3 with a poor US$20.5 million - though not as bad as some pundits had forecast.
The 10-day haul for "Toy Story 3" rose to US$226.6 million, making it the fourth-biggest movie of the year behind "Alice in Wonderland," "Iron Man 2" and "Shrek Forever After," which leads it by just US$3 million.
"Grown Ups," a US$70 million project from Sony Corp's Columbia Pictures, marks the fourth-best opening of Sandler's strong career.
Sandler and co-stars Kevin James, Chris Rock, David Spade and Rob Schneider - who play school buddies who reunite for fun times in their middle-aged years - were ubiquitous on the promotion trail .
"It's the ultimate summer movie," said Rory Bruer, president of worldwide distribution at Columbia.
But critics were less impressed, with the film scoring just a 10 percent favorable rating on the aggregation Website Rotten Tomatoes.
Notwithstanding the stars' average age of 45, just over half the audience was under 25, with moviegoers under 18 liking it the most, according to the studio's research data. Women accounted for 53 percent of viewers.
Cruise, who turns 48 on Saturday, skews to an older crowd, by contrast. Moviegoers aged 25 and above accounted for 56 percent of the audience for "Knight and Day," which opened at US$20.5 million.




 

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