Traders in south Indian state ban Coke and Pepsi
Print Edition
TRADERS angry at a US-based animal rights group have turned their ire on two iconic American brands, pulling Coke and Pepsi from shelves in the south Indian state of Tamil Nadu.
The Tamil Nadu Traders Association said the soft-drink makers were draining too much water in the state but that they targeted the American brands because PETA had pushed the 2014 ban on the popular local tradition of bull-taming.
The trading association said its ban that went into effect late Wednesday was supported by more than 1.5 million local shop owners and beverage sellers in Tamil Nadu.
Separately, a court yesterday lifted curbs on water supplies to Coke and Pepsi plants in the drought-prone state.
In January, Tamil Nadu was rocked by protests by tens of thousands of people demanding that the ban on bull-taming, or jallikattu, be lifted. The government rushed new legislation exempting the tradition from animal cruelty laws.
During the protests, thousands of young people turned their anger against the People for the Ethical Treatment of Animals to other US multinational companies and vowed to shun sodas made by them.
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