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US teen hits the highs with rookie yearbook
Source: Agencies |
December 14, 2012, Friday
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Print Edition
Print Edition
Tavi Gevinson has accomplished more in her 16 years than most people double her age.
The style blogger, writer and darling of the fashion set launched a fashion blog from her suburban Chicago home before she turned 12. Two years later it was getting 50,000 hits a day and she was a fixture in the front row of fashion shows in New York, Paris and Tokyo.
Profiles of the young fashionista followed in the New York Times and the New Yorker, along with stories in French Vogue and in teen magazines.
Gevinson has added editor to her credits with the publication of "Rookie Yearbook One," a compilation of articles, photographs and drawings from her Rookie website, which she started about 15 months ago.
"I always had it in the back of my mind that I wanted to do a print component. Each month on the site is a different theme. I eventually realized that to do a yearly book, and call it a yearbook, would be the best format," she said. The second book is already in the works.
Despite its young audience, the yearbook claims it is not a guide to being a teenager. But with topics ranging from family, friends, relationships, to fashion and school its appeal is obvious. And Gevinson admits she started the website, which focuses less on fashion and more on teen life, because there wasn't an online magazine for adolescent girls that respected its readers' intelligence.
"I decided to make a website and now a book that didn't talk down to teenagers and had beautiful art, fine articles about TV and all of that."
With more than 300 pages, 80 contributors, and articles ranging from "How to Bitchface" to "Breakup Breakdown" and "How to Approach the Person You Like Without Throwing Up," the book navigates teenage angst and a range of other topics and includes photos and graphics.
The style blogger, writer and darling of the fashion set launched a fashion blog from her suburban Chicago home before she turned 12. Two years later it was getting 50,000 hits a day and she was a fixture in the front row of fashion shows in New York, Paris and Tokyo.
Profiles of the young fashionista followed in the New York Times and the New Yorker, along with stories in French Vogue and in teen magazines.
Gevinson has added editor to her credits with the publication of "Rookie Yearbook One," a compilation of articles, photographs and drawings from her Rookie website, which she started about 15 months ago.
"I always had it in the back of my mind that I wanted to do a print component. Each month on the site is a different theme. I eventually realized that to do a yearly book, and call it a yearbook, would be the best format," she said. The second book is already in the works.
Despite its young audience, the yearbook claims it is not a guide to being a teenager. But with topics ranging from family, friends, relationships, to fashion and school its appeal is obvious. And Gevinson admits she started the website, which focuses less on fashion and more on teen life, because there wasn't an online magazine for adolescent girls that respected its readers' intelligence.
"I decided to make a website and now a book that didn't talk down to teenagers and had beautiful art, fine articles about TV and all of that."
With more than 300 pages, 80 contributors, and articles ranging from "How to Bitchface" to "Breakup Breakdown" and "How to Approach the Person You Like Without Throwing Up," the book navigates teenage angst and a range of other topics and includes photos and graphics.
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