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November 23, 2009

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Vampires eat box office in 'New Moon' record


"The Twilight Saga: New Moon" scored the third-highest opening weekend of all time at the North American box office, earning an estimated US$140.7 million during its first three days, its distributor said yesterday.

The vampire romance sequel vastly exceeded expectations, which had started at US$100 million ahead of its release but steadily rose to about US$125 million as early sales data rolled in on Friday.

It is well on its way to exceeding the US$193 million total of its predecessor, "Twilight," which was released exactly a year ago.

The record for an opening record is US$158 million, set last year by the Batman sequel "The Dark Knight." The 2007 movie "Spider-Man 3" follows with US$151 million. "New Moon" replaced "Pirates of the Caribbean: Dead Man's Chest" (US$136 million) in the third spot.

"New Moon" earned US$72.7 million across the United States and Canada on Friday, a figure that includes record-breaking midnight sales of US$26.3 million, said the film's distributor Summit Entertainment.

The old record for a single-day opening was US$62.2 million held by "The Dark Knight," which went on to become the second-biggest grossing movie of all time in North America before accounting for inflation.

The previous record for midnight sales was held by "Harry Potter and the Half-Blood Prince," which kicked off its run with US$22.2 million in sales in July.

The "New Moon" predecessor, "Twilight," made US$193 million in North America after an opening weekend of US$70 million.

The sequel revisits the dangerous romance between high school student Bella Swan (Kristen Stewart) and vampire Edward Cullen (Robert Pattinson).

After falling in love with each other in "Twilight," Bella and Edward break up in "New Moon." Bella finds solace in her friendship with Jacob Black (Taylor Lautner), an American Indian who is also a werewolf.

Jacob protects Bella from vampires who kill humans, but she still longs for the gentle blood-sucker Edward who got away.

All the stars have become sex symbols, filling up gossip columns with their quotidian deeds, and fans lined up to see the sequel days before it opened.

The movies are based on books written by Stephanie Meyer.



 

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