Victoria鈥檚 Secret signs up its first trans model
Print Edition
Victoria鈥檚 Secret has hired Valentina Sampaio as its first transgender model, her agent said yesterday, as the struggling lingerie brand seeks to modernize its image.
Daniel Robson at Premier Model Management in London confirmed the Brazilian model had signed a contract with Victoria鈥檚 Secret, but declined to comment further.
Sampaio posted a backstage Instagram photo of herself in a white dressing gown on a shoot this week, with the hashtags #diversity and #new #vspink #campaign, referring to Pink, the brand launched in 2002 aimed at younger women.
Victoria鈥檚 Secret, famed for the jewel-encrusted bras and dazzling 鈥渁ngel鈥 wings worn by supermodels at its annual fashion show, is battling falling sales as more women shift to cheaper bralettes and sports bras. The decision follows a backlash against comments last year by marketing chief of parent company L Brands, Ed Razek, that he would not use trans or plus-size models 鈥渂ecause the show is a fantasy.鈥
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
