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June 3, 2010

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World Cup to travel in Louis Vuitton

WHOEVER the World Cup trophy ends up with, it will be travelling in style.

Luxury handbag and luggage maker, Louis Vuitton, has designed and crafted the trophy case for the cup.

The leather case was unveiled in Paris on Tuesday along with the replica World Cup which is given to winners. The original cup itself remains the permanent property of FIFA.

British supermodel Naomi Campbell installed the trophy in the case, handing it with gloves as tradition requires only winners of the cup may touch it.

"I think what this cup symbolizes to all children all over the world is hopes and dreams of their passion that can come true and the blood, sweat and tears is going to go into this, to kick in balls to get this cup is going to be amazing," Campbell said.

The World Cup trophy was previously transported in an aluminium trunk but FIFA approached Louis Vuitton.

The new trophy case was hand-crafted over 100 hours at Louis Vuitton's workshop in Asnieres, France.



 

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