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Yubari melons get taste of Japan's recession
Source: Agencies |
May 16, 2009, Saturday
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Print Edition
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THE latest victim of Japan's recession is round, sweet and famous for being shockingly expensive.
The first two Yubari melons of the season were auctioned yesterday in northern Japan and fetched 500,000 yen (US$5,200). Pricey? Certainly. But it's practically a steal if you consider last year's winning bid - a record 2.5 million yen. In 2007 they sold for 2 million yen.
It appears the world's swankiest melon is in a major deflationary slump.
Weighing about 3.6 kilograms, the premium cantaloupes were part of the season's initial harvest at Sapporo Central Wholesale Market. Every year buyers flock to the market for a shot at the prestige of winning the very first melons of the year.
The orange-fleshed melons are grown only in the city of Yubari, a small town on the northern island of Hokkaido. Valued for their perfect proportions and taste, they are typically given as gifts by Japanese during the summer.
The other melons at the first auction aren't quite as expensive, but even those tumbled in price this year. The average price yesterday of 84 melons was about US$400, down from US$630 last year, according to the Sankei newspaper.
Department stores and high-end retailers sell the fruit to the public for US$50 to US$100, though prices can run higher depending on quality.
Yubari official Kaoru Hirano says the dramatic drop in this year's winning bid is good for the financially strapped city, which needs its melon industry to buck the recession.
The first two Yubari melons of the season were auctioned yesterday in northern Japan and fetched 500,000 yen (US$5,200). Pricey? Certainly. But it's practically a steal if you consider last year's winning bid - a record 2.5 million yen. In 2007 they sold for 2 million yen.
It appears the world's swankiest melon is in a major deflationary slump.
Weighing about 3.6 kilograms, the premium cantaloupes were part of the season's initial harvest at Sapporo Central Wholesale Market. Every year buyers flock to the market for a shot at the prestige of winning the very first melons of the year.
The orange-fleshed melons are grown only in the city of Yubari, a small town on the northern island of Hokkaido. Valued for their perfect proportions and taste, they are typically given as gifts by Japanese during the summer.
The other melons at the first auction aren't quite as expensive, but even those tumbled in price this year. The average price yesterday of 84 melons was about US$400, down from US$630 last year, according to the Sankei newspaper.
Department stores and high-end retailers sell the fruit to the public for US$50 to US$100, though prices can run higher depending on quality.
Yubari official Kaoru Hirano says the dramatic drop in this year's winning bid is good for the financially strapped city, which needs its melon industry to buck the recession.
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