Ad spending up in Q1
Print Edition
ADVERTISING expenditure in the first quarter in China rose 2.1 percent from a year ago due to an increase in advertising spending from smartphone applications and transport services, CTR China said in a report yesterday.
Spending on trailer advertisements shown in movie theaters surged 92 percent from a year ago, with the Chinese New Year a traditional peak season for box office. Major advertisers included entertainment and leisure enterprises, transport services, cosmetics and personal care companies.
Radio advertising gained 8 percent year on year as key industries like transport and financial services increased their expenditure.
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