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China’s ad spending diverges in different types of media
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China’s advertising expenditure in the first quarter added 2.1 percent from a year ago thanks to the picking up of ad spending from smartphone applications and transportation services, according to a report by CTR China.
Spending on TV channels dropped 2 percent after the advertising slot in the first quarter was cut by 10 percent, according to the joint venture between Kantar and China International Television Corp. Ad spending on newspaper and magazines dropped 35 percent and 27 percent respectively.
Spending on trailer ads shown in movie theaters surged 92 percent from a year ago, bolstered by the Chinese New Year, a traditional peak season for box office.
Radio advertising posted an 8 percent rise annually, thanks to more spending from key industries such as transportation and financial services.
Major advertisers include entertainment and leisure companies, transportation services, cosmetics and personal care companies.
The figures were calculated based on rate cards and excluded discounts.
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